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“Real Opinions’ is a full service market research consultancy with offices in London and Dubai.

We specialise in the EMEA region (Europe, Middle East and Africa) providing innovative and strategic market research solutions.

Why the name 'Real Opinions', you may ask? We wanted a name to show we truly believe in empowering everyday people with the opportunity to have their opinion heard and for our clients to not only hear but for them to understand how to act upon them. We also have a straight forward approach to work and employ industry leading experts and worldwide affiliations.
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About Us back to top
We employ highly experienced market researchers and communication specialists  from both the client and agency side.

Through our combined experience, we consider ourselves h of market research  and designing Effects Based Operations (EBO) - from our apprenticeship years  using more traditional methodologies through to 'embracing the digital evolution of Web 2.0 here and now to the future Web 3.0, Semantic Web and beyond.

We could go on  for  longer, but the key aspect we are united on is to provide our  clients with the most accurate and insightful research to best meet their unique needs…and to go that step further, to give our opinions!
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Visit our blog for all our latest news and to leave feedback.
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Why Join? This is your opportunity to have your opinion heard by completing online surveys. You will occasionally have the opportunity to read some results on this website and in the media.

Rewards. As a thank you, we often offer a variety of rewards such as gift vouchers, entry into prize draws and also the opportunity to donate to a charity of your choice just for responding in our surveys.

How does it work? Once you have filled in the joining form, we will periodically send you an email giving you the details of the latest survey, including the reward, topic, closing date and the expected time it will take you to complete it. In the email will be a link for you to click on to take you to the online survey to complete it. There are no right or wrong answer and we fully respect your freedom of opinion with confidentiality.

How to join? Simply click on the red button!








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steps to join our panel
Step 1
Click on the red button below and fill in the panel registration form.

Step 2
Receive email invitation, follow link to online questionnaire, complete it and receive an entry into the prize draw

Step 3
Read about  the results and who won  the prize draw in the ‘News’ section.
Solutions real-opinions back to top
solutions - online communities
We have set-up our own Middle East online panel and through affiliates to global online panels. Whether it’s youth in Saudi Arabia, business people in the GCC or those interested in visiting Dubai from elsewhere, we can discover their opinions. We can also develop engaging community websites harnessing and focusing discussions on subjects of interest to you. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg for feedback. Create portals for ad-hoc feedback and automatic bubbling of suggestions based on user voting
solutions - 360º communication
We have set-up a process to ensure your communication is both strategically rooted in your objectives and that advertising spend is optimized to reach these objectives. Referred to as Effects Based Operations (EBO), we strategically analyze the target audience, develop strategic messages, pre-test communication, assess actual communication reach and frequency by channel and overall effect in terms of key objectives, This whole process optimizes ROI and legitimizes every choice made in the campaign with a scientific quantitative approach.
real opinion leaders
Access the opinions of leaders in various fields throughout the region. Tapping into the opinions of these people provides insight into specialist areas, identify developing trends & issues impacting upon key industries. These leaders are not only sought after and respected, but also carry great viral communication potential to make or break in the court of public opinion through social networking websites.    These is where buzz marketing starts. These are the people you need on your side
work force
Using an innovative survey design & technique, we are able to provide you with a multi-layered analysis of your workforce. Analyzing areas such as motivation, leadership, communication, retention and a gap analysis of the organization from an employee’s perspective to help you prioritize the areas to improve We are also able to help put your results into perspective with a benchmark comparison of results from the region & beyond. What next? We can help you act upon these results with leading internal communication, training and development consultants.
solutions - special projects
We employ highly experienced researchers with both extensive regional and international experience who have worked with clients from various government, NGO’s and multinationals in extremely challenging locations. We have partnerships with high level psychologists, communication experts, statisticians and consultants around the globe we can tap into to work on your specialist projects to ensure success, no matter where. We use multimodal and innovative research techniques to be your eyes and ears on the changing landscape.
solutions - online world
With our team of industry leading developers and researchers, we are able to provide innovative research solutions to help you better understand internet behaviour to harness this rapidly evolving medium. Whether it’s improving your website’s usability, harnessing Web2.0, benchmark the performance of all  your organisation’s,  improving purchase conversion rates, pre-testing designs or getting more value from your online advertising, we can help
Solutions - Right Now
Whether you want to capture the opinions of people at a particular place and time or a fast response on the back of an event, we have introduced our ‘Right Now’ mobile phone research tool. Using a short telephone code, those in our panel or for example attendees at an event can provide their feedback instantly by answering a series of questions via SMS/text messages. You can view the result instantly online. Mobile phone usage is prolific in the region and this allows a greater coverage of respondents to participate, no matter where they are.
Solutions - Effective Measure
Effective Measure combining website analytics (actual visitor behaviour) with survey data (visitor demographics, lifestyle and purchase involvement) to comprehensively profile visitors. For advertisers, it helps you to discover what websites to find your target market and efficiently communicate to them. For website owners, it shows how unique your website visitors are to potential advertisers and t better understand the user experience. We use a patented process to provided unprecedented accuracy and transparency, tackling issues such as the impact of cookie deletion on unique visitor calculations.
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If you have forgotten your password, then send an email (from the same account as your username) to:
login@real-opinions.com
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Contact Us back to top

We have offices in both Dubai (UAE) and London (UK).
For business inquiries:
inquiry@real-opinions.com
M (UAE): +971 (0)50 640 1890
M (UK): +44 (0)777 521 7258
Office (UK): +44 (0)207 788 7868

For panel member related questions or comments:
panel@real-opinions.com

For employment opportunities:
careers@real-opinions.com

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We’re also a member of ESOMAR (the international organisation for market researchers).
We abide by their codes of conduct to reassure both our clients and respondents.
To view our directly listing, CLICK HERE
Copyright © 2008 Real Opinions Ltd is a company registered in England and Wales with company number 06431815.
In United Kingdom: Real Opinions Ltd, 145 - 157 St John Street, London, EC1V 4PY.
In Middle East: Real Opinions Management Consultancy registered in Dubai with license number 611077. Real Opinions, PO Box 75742 Dubai, United Arab Emirates.
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